Those of us who are serious about getting the best out of lifting are obsessed with 1 thing. Protein. So why is it the 1 supplement consumed by the lion's share of lifters so neglected by so many producers? A quick comparison of top-selling proteins shows Rule 1's protein per serving beats the pants off pretty much everyone. No funny math. No hocus-pocus. Just more of what you take protein for ... protein.

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